When Upside Down is Right Side Up

“If at first the idea is not absurd, then there is no hope for it.” Albert Einstein

Posted on the web log of the Kentucky Innovation Network, this brief entry on the importance of thinking what "no one" in your industry "currently wants to believe" is perfect. I hope you'll enjoy it. The Kentucky Innovation Network is presenting IdeaFestival 2015.

This image of Diavolo from IdeaFestival 2010 is by the incredibly talented Geoff Oliver Bugbee.

Stay curious™.


Many of you will be familiar with the business model canvass, a systematic way to think about the viability of a product or service. The teams that competed at the Governor’s School for Entrepreneurs, for example, used it to great effect. But a new approach to the business model promises to “turn your beliefs upside down.”

Of the characteristics of the new model, this one stood out:

3. Turn an underlying belief on its head. Formulate a radical new hypothesis, one that no one wants to believe—at least no one currently in your industry. Ask yourself outside-the-box ‘What-if’ questions.

In case you’re not aware, the Kentucky Innovation Network in 2015 is presenting the IdeaFestival, which similarly wants to turn your thinking upside down. Its mantra, “stay curious,” is the kind of advice that any entrepreneur can use.

The answers are everywhere.

We hope to see you in Louisville!