In Creative Economy, Workers need Autonomy, Mastery, Purpose

I've posted this video before, but Daniel Pink captures so much of what is important about the dawning whole-brain economy that it's worth re-blogging.

"What is the surprising truth about what motivates us?" 

If, as Pink has suggested elsewhere, we're moving into an age where entrepreneurship and the ability to think laterally as well as deeply will be the most financially rewarding, if the risk takers and meaning-makers ultimately win, then workers, whether employed professionally by someone else, or alone in the studio before a blank canvas, need autonomy to be at their best. They need mastery.

They need purpose.

If you believe this too, you belong at the IdeaFestival. Come join us in September!