Richard DeMillo, Distinguished Professor of Computing and Professor of Management at the Georgia Institute of Technology, asks us "What is the value of a college degree?" and "How has the internet changed our education model?" In 2011, his book Abelard to Apple: The Fate of American Colleges and Universities was published and became the basis for the formation of a center dedicated to experimentation in higher education. In his book, DeMillo argues that the so-called "middle" institutions where the vast majority of American college students attend are still clinging to a centuries-old model of higher education, and are ignoring the social, historical, and economic forces at work in today's world. In the age of iTunes, open source software and for-profit online universities, there are new rules for higher education.