Joe McCormack

Joe McCormack is on a mission to help organizations master the art of the short story. In an age of shrinking attention spans, non-stop interruptions and floods of information, the messages business leaders send out are getting lost in a sea of words. His new book, Brief: Make a Bigger Impact by Saying Less tackles the timeliness of the “less is more” mandate. 

@thebrieflab

Session: Brief
Thursday, October 1
3:00 PM - 4:00 PM
Bomhard Theater, Kentucky Center

Each year IdeaFestival asks our presenters to submit a list of books that they are currently reading or any book(s) they have read in the past or at any stage of their lives that have had a major influence on their thinking. 

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