Experientia links to an interesting piece on corporate ethnography, which provides a top level review of ethnography in a business setting. If the business world is doing less product design and more experience design, applying ethnography to get inside the culture certainly makes sense to me.

Bonus link: Business Innovation Insider describes a new report on service creativity for the "post-Six Sigma" era of innovation.

Bonus, Bonus link: another take on corporate ethnography.

Wayne