Design as business strategy
Luke Wroblewski describes why some businesses are turning to design for reasons other than "make it pretty."
So where can decision-makers turn to make sense of the information soup they regularly find themselves swimming in? To people skilled in pattern recognition and visual communication -in other words to designers.
Check out the thoughtful pushback in the comments. There is a bit of inside baseball, but I was particularly interested in this statement about design-as-thought-process:
Design remains one of our most complex fields, and the most primitively understood of any field of similar complexity.
True? Not true?