The power of touch
One such find is The Touch Project, an Australian initiative designed "to elaborate touch as a meaning system."
I won't go all philosophical on you except to say that the study of touch is crucial to technology development, and that the human touch is indispensable to our life and well being.
Alone among the five senses it has left the head and found its way to our hands and feet, to the surface of our skin, privileging touch above all other sensations and providing us with the widest range of expression and uncounted, and perhaps, uncountable, meanings. Oh, it has power.