IdeaFestival

The Art of the Pitch: Explaining Change

Having a great idea and getting someone else to buy it are two completely different things. In this older essay that he identified as one of his favorites, Scott Berkun offers some useful advice on pitches.

He notes that buried in any pitch is the notion that something has to change. Berkun:

Ideas demand change. By definition, the application of an idea means that something different will take place in the universe. Even if your idea is undeniably and wonderfully brilliant, it will force someone, somewhere to change how they do something. And since many people do not like change, and fear change, the qualities of your idea that you find so appealing may be precisely what make your idea so difficult for people to accept.... So when your great idea comes into contact with a person who does not want change, you and your idea are at a disadvantage. Before you can begin the pitch, you have to make sure you’re talking to someone that’s interested in change, or has a clear need that your idea can satisfy.

Pitching is one of those skills useful to anybody, whether that person is summarizing the conceptual strength of a grant proposal, thinking anew about an art project or seeking funding from a roomful of venture capitalists. Berkun's post walks any would-be pitcher through the questions she might want to answer before trying to make the sale.

Have a great weekend!

Stay curious.

Wayne

Image: AttributionShare Alike Some rights reserved by Waldo Jaquith

Kenn Parks, Our One Planet

Following his presentation at the 2008 ideafestival, Kenn Parked talked about how the creative use of technology can connect people in new and bigger ways leading to more sustainable, positive global impacts.
From: IFTV
Views: 60
0 ratings
Time: 02:56 More in Nonprofits & Activism

IF Conversations - David Mohney

In this ideafestival Conversation, David Mohney, Dean Emeritus, College of Design Professor, University of Kentucky, talks about the unique Curry Stone Prize for humanitarian design. The first annual $100000 award was handed out at the 2008 ideafestival, Louisville, Kentucky.
From: IFTV
Views: 81
0 ratings
Time: 03:36 More in Nonprofits & Activism

Hasan Davis - We Cannot Reach Those We Refuse to Touch

The only people that we cannot reach are those we refuse to touch. - Hasan Davis

Striding on to the stage and offering a personal and very powerful story from his life, former commission of the Kentucky Department of Juvenile Justice, Hasan Davis, captivated IdeaFestival 2013 attendees. Sitting the crowd, CC Chapman wrote later that he tracked Davis down and to thank him for his work with at risk youth. Chapman:

Before I end, I must shine a light on Hasan Davis. I have not seen someone walk on stage and own it like he did in a long time.

He had me laughing, crying and standing on my feet to applaud him all in the span of fifteen minutes. Thankfully, I was able to track him down in the hallway and thank him for being part of the event and for sharing his story with me. The man is doing great work and hasn’t had an easy road to get where he is today.

Davis' video is part of the IF Uncut series, select IdeaFestival presentations offered in full. Watch it here. You won't be disappointed!

Davis is the founder of Empowerment Solutions, which offers training and resources to correctional facilities, community organizations, schools and non-profit groups nationwide in areas relating to youth, race, cultural dynamics and arts education. Hasan speaks, trains and advocates for justice, education, and diversity initiatives.

Stay curious.

Wayne

One minute video explanation of "dark energy"

A one minute video explaining the concept behind the Nobel-winning physics discovery that the universe is rushing away from us at an accelerating pace? Take it away Sean Carroll.

Sean is a CalTech theoretical physicist. He appeared at the 2010 IdeaFestival, and recorded this video on the arrow of time that you may enjoy.

Wayne

Wikipedia: dark energy


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