The historian Will Durant noted that the ancient Romans were fond of saying that "the start is half the deed". I have been thinking a lot recently about how prepared you need to be to before you launch your idea, product, company, etc. I have to admit I tend to lean heavily toward the "just start it" crowd. There is a saying floating around the entrepreneurial community something to the effect that "if you are not a little embarrassed by your product when it launches then you have waited too long to launch".
Not that preparation isn't important. But too much of anything can sometimes be dangerous to your health. Often we are presented with an opportunity that can't wait for the "right time". And no matter how prepared you think you are, you don't know if something is going to work until you try it. But moving quickly doesn't mean moving recklessly. You always need to understand and be able to manage the down side. Here is a good piece on all of this including how Richard Branson actually "launched" his airline.
Fiction Is Not about Communication. It's about Communion
"Art is not about communication. It's about communion." artist Rafael Lozano-Hemmer at IdeaFestival 2013
Having posted an IF Conversation with Maria Konnikova on Tuesday, I was reminded of her view of the "psychologist as novelist" by a Nicholas Carr blog entry on how fiction changes minds - not by presenting a narrative with lessons to be absorbed or a story with a particular kind of information, but by physically changing us from the inside. Carr points out that while reading works of fiction, the brain physically mirrors the setting, the themes and the protagonists and antagonists. The results are striking.
Psychologists and neurobiologists have begun studying what goes on in our minds as we read literature.... One of the trailblazers in this field is Keith Oatley, a cognitive psychologist at the University of Toronto and the author of several novels, including the acclaimed TheCase of Emily V. 'For a long time,' Oatley told the Canadian magazine Quill & Quire, 'we’ve been talking about the benefits of reading with respect to vocabulary, literacy, and these such things. We’re now beginning to see that there’s a much broader impact.' A work of literature, particularly narrative literature, takes hold of the brain in curious and powerful ways. In his 2011 book Such Stuff as Dreams: The Psychology of Fiction, Oatley explained that 'we don’t just respond to fiction (as might be implied by the idea of reader response), or receive it (as might be implied by reception studies), or appreciate it (as in art appreciation), or seek its correct interpretation (as seems sometimes to be suggested by the New Critics). We create our own version of the piece of fiction, our own dream, our own enactment.' Making sense of what transpires in a book’s imagined reality appears to depend on 'making a version of the action ourselves, inwardly.'”
"...When, for example, a character in a story puts a pencil down on a desk, the neurons that control muscle movements fire in a reader’s brain. When a character goes through a door to enter a room, electrical charges begin to flow through the areas in a reader’s brain that are involved in spatial representation and navigation."
Carr goes on to point out that while visions of reading-as-software would have us think of it as a social event, brain studies tell us that the opposite occurs: "the reader withdraws in order to connect more deeply." Nor should we think of reading as a one-way exercise with the goal of "communicating." While ebooks and sharing apps certainly have merits, for Carr the "technical enthusiasts" who think of the fiction as portable data are missing the profoundly inward and expansive rite or reading. Like Carr, Konnikova and Lozano-Hemmer, I find it remarkable how willingly we've swapped the idea of art and literature as a set of shared experiences that can enlarge our range of sympathies for the much poorer model of art and literature as a form of exchange whose value is captured by what can be said, or what can be measured, in its passing.
In this IF Conversation filmed at IdeaFestival 2013, author and psychologist Maria Konnikova talks about what separates Sherlock Holmes from other detectives, and, indeed, from most of us, and how the best psychologists are also novelists.
She is the author of "Mastermind: How to Think Like Sherlock Holmes."
If you are interested in learning more, you can watch a "Five Questions" Skype interview done prior to to last September, or read a live blogged account of her presentation at IF 2013. In the latter, she touches on expanding knowledge through role playing. Give it a read.
Subscribe to the IdeaFestival's YouTube Channel, IFTV, to get the latest videos as they are released!
How many times have you been urged to stick to the tried and true, or been told that it "will never work?"
I thought so.
Dr. Lynne Vincent, co-author of 'Outside Advantage: Can Social Rejection Fuel Creative Thought?,' published in the Journal of Experimental Psychology, writes that successful creatives use rejection to their advantage.
Vincent's work is referenced by Entrepreneur magazine, which points out that when people say they value creativity what they're saying, most of the time, is they liked what happened after the fact. But because truly creative ideas are also novel ideas, it's the before-the-fact change that gives pause. Risk is uncomfortable.
As a researcher, Vince wants to know why some persevere in the face of social rejection and others don't. Entrepreneur summarizes a few of those findings in its article. One: people who persevere have the requisite knowledge and skill to reach the innovative end they have in mind.
To break the rules, you first need to understand why they're there. 'Most people aren't going to create a creative rocket if they don't know anything about rocket engines,' Vincent says. 'You have to have that foundation first.'
At the end of the day, creativity is directly tied to nonconformity - 'You can't be overwhelmingly influenced by social expectation,' Vincent says.
Peter Sims' IF Video: "Entrepreneurs Think of Failure the Way Most People Think of Learning"
Entrepreneurs think of failure the way most people think of learning - Peter Sims
Pulled from the IdeaFestival video vault, "Little Bets" author Peter Sims describes a creative approach to business success during his 2012 talk. It's offered in full here.
You'll hear a few ideas that resonated with me. One, “having the answer for everything is disempowering.”
Secondly, an “illusion of rationality” prevents optimal outcomes because instead of being open to the errors needed to get there, people will seek the data to support their points.
Real breakthroughs simply cannot be predicted.
And Sims relays an idea by Jerry Seinfeld on the high wire act of stand-up comedy that appeals to me: “comedy comes closest to justice.” To the extend that comedy reveals the essential nature of any situation, I like the idea that experimenters in business world can make their way toward a better, more authentic product or service through trial and error or a series of little bets.