Winning the design "peace"

Having won the war to convince business of the value of design, will designers now be able to win the peace

This brief post at Intangible Economy reminded me strongly of a recent trend in the information technology industry. Because information technology has simply become business technology, surveys show that organizations looking for technologists to fill senior company positions now strongly prefer those individuals with an understanding of business that is at least as strong as their understanding of technology. I suspect the same transformation may be occurring in the design profession. Great illustrators and industrial designers, for example, need to know - and clearly enunciate - how their work supports the overall enterprise.

The source for the Intangible Economy post is a Bruce Nussbaum column in BusinessWeek, The Crisis of Success in Design/Innovation.

Wayne