Google is getting into the video distribution business in a big, typically Google, way. The company announced Google Video Store on stage at the close of the Consumer Electronics Show in Las Vegas. The new service will permit creators to upload their content to Google, set a price (as little as a nickel) and profit from their creative work.
Unlike Apple, which cuts deals with existing media companies for its content, Google will try to monetize video creations in the the Long Tail.
In these pixelated times it's become a familiar strategy. Scott Kirsner at CinemaTech, the author of the Fast Company post linked above, believes it could turn Google into the eBay of video.