Some ideas don't make it

Sitting in my L-shape cubicle with the small invisible door at Paul Schultz, I can hear two or three conversations taking place. I catch a few sentences from one person before I switch over to a team of people discussing a concept that might meet a client's need to rise above the online advertising clutter. I have ignored the first conversation and tuned in completely to the passion and imagination that the creative team has. Who knows if the idea will ever come to life - or even make it to the client. But for a moment, this one idea was given life.

Some make it. Some don't. We just keep giving birth.