Doing good and well, Global edition

Fresh from Ray's review of the Andrew Carnegie biography, I found the WorldChanging article, Transforming Philanthropy, among my feeds.

WorldChanging makes several good points, chief among them:

If there is any new guiding principle for running a business that can change the world, it is this: most people still assume that doing good and doing well are at odds -- look for places where that idea is not merely wrong, it's so wrong that it presents a business opportunity.

My emphasis.