Silent night and no returns

I'm on board with this sentiment from Seth Godin:

Never before in history have so many needed so little.

If good business is supplying what the customer wants, business must be awfully confused. Seth:

It seems as though we've marketed ourselves into a corner, where theonly way to grow is to find increasingly narrow niches of decreasing utility. The consumer portion of our economy is now dependent on a four-week long debt-fueled race to buy the useless.

He says consumers can do better. I'm not sure, however, that marketers can show the way.