Business idea: be the change

Recounting a recent experience teaching a course at Stanford's design school, Bob Sutton discusses teamwork and team conflict on the "best team he'll ever be on." He also plugs the upcoming book Made to Stick on his blog, Work Matters, explaining that it's based on solid behavioral science. The subtitle of the book, and the main attraction for me, is "why some ideas survive and others die."

Related, Alan Deutschman has announced that he is following up his 2005 Fast Company article, Change or Die with a book-length treatment of the issues involved. At the time I summarized Deutschman's article thusly: you are not logical.

Wayne