Innovate on Purpose writes about the "innovation perception gap." Most businesses acknowledge that innovation and creativity are key to business success, yet idea infrastructures to support innovation have, so far, lagged.
As mentioned over the weekend there are two kinds of problems, presented and discovered, in a paper I read called "Who Designed Brunelleschi's Dome?" Presented problems have a clear problem statement, whereas discovered problems may not even have wide agreement that there is in fact a problem to be solved. It seems to me that the perception of the importance of innovation fits that description. The need for innovation is a "discovered problem" flowing from an intuition that more information is available to more people than ever before.