Second Life: "v-business"

IBM strategist Irving Wladawsky-Berger describes his experiences with Second Life, suggesting that commerce, having largely accommodated itself to e-business, is now on the verge of v-business. BusinessWeek's Stephen Baker, who sent me to strategist's blog in the first place, suggests that IBM's push into virtual reality is far more than public relations. Virtualization is a method for prototyping partnerships that might work out the inevitable kinks in complex business relationships - before the hand shake.