At Third Culture, Herbert Burda, German publisher and art historian, offers a history of self-image in art, linking it to economic status and suggesting that the barriers to self presentation have been largely removed. Agreeing, Douglas Rushkoff makes the modern media point when he says that "Individuality is no longer defined by what media we consume, but by what we produce." And Jaron Lanier takes the idea a bit further when he links self-portraiture to avatars in online gaming.