AsI was preparing – and giving – my weird ideas talk to [some] executives, I kept thinking, after spending 20+ years in the Stanford Engineering School and studying innovation for a long time, about which single lesson matters most, at least given my biased view and experience. Weird Ideas That Work came out in 2002, but it was based on a talk that I’ve been giving – and tinkering with -- since about 1995. It has 12 weird ideas for sparking innovation. But I’ve come to believe that one of these weird ideas is more important, more empirically valid, and more troubling than the rest...
Do something that will almost certainly fail. Then convince people that success is certain.