Feeling, intellect and choosing well

Neuroeconomists and BusinessPundit have something in common, they're both tracking decision making in an effort to understand what makes for good choices.

USA Today's piece "Study: Ask with care" describes an emerging science of choice and concludes that emotion often overrides intellect. To a surprising degree, question framing can sway decisions in one direction or the other, even when the underlying facts are the same.

It just goes to show that we are not logical.

Better choices, according to the article, don't require us to wall off emotions - people who lack emotion often can't make decisions and we know that creative acts require feeling - but, rather, to seek a balance between feeling and intellect.

And it requires work. Over at BusinessPundit, Rob describes his thorough method for tracking and reviewing decisions. I don't think I could do it, but then again, I'd wager that Rob's practiced review makes his decision making a bit sharper.

Wayne