"Knowledge bridging" profitable

Steve Hardy at Creative Generalist reports on Wharton Business School research that suggests "knowledge bridging," the practice of "applying knowledge from one technical domain to innovate in another" is profitable, at least among some studied biotechnology start-ups.

"Knowledge Bridging by Biotechnology Startups" focuses on a couple of questions - one, what are the firm level efforts associated with building knowledge bridging capacity and two, what are the organizational and innovative consequences of knowledge bridging activity?

The research results correlate knowledge bridging, the practice of "generalism" as Steve might put it, with a real world performance boost.

The Knowledge@Wharton write-up is here, the study itself, here.


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