Google's strategy?

Rob at BusinessPundit describes what he thinks is a faulty competitive strategy at Google. Instead of working a strategy of "innovation" with no discernible center, Rob believes the company should deepen its competitive advantage in search, which he describes as the dynamic center of the company, much like the dynamic center of a flock of birds. Given the company's search success, it sounds like good advice. And likening this strategy to swarm theory to say innovation is not random is novel.

I'm not at all sure how Google would go about implementing this strategy, but the company has been buying up a lot intellectual capital. Like Rob, I get the feeling that relative to its business success Google hasn't yet fully harnessed that brainpower. It does make you wonder.

The New York Times suggests that the do-it-all strategy also has something to do with infrastructure.


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