Business theatrics, business success

Guest host Tom Kelley has finished his tour at the Fast Company web log, FC Now. His collected posts shed a little more light on his notion of role playing in organizations. Because innovation and creativity are so important to business success -- not to mention at IDEO, Kelley's company -- new methods for capturing that innovative potential are being explored and increasingly used. With "Faces of Innovation," Kelley offers companies help in the fight against the scene stealers, who play a negative role in the creative battle.

Likewise, the actors at On Your Feet explore business improvisation. Storytelling, too, has great potential to uncover the creative impulses at work in organizations, as Steve Denning knows. Whatever the method, there is a trend toward integrating story, narrative -- theater, if you will -- into business to map and amplify the creative dynamics at play.