"No thanks, I'm pro-consciousness"

Renee Hopkins Callahan at ideaFlow raises the question again: what drives innovation, technology or people?

For a related take on the issue, read Douglas Rushkoff's view, excerpted by Innovation Insider. Describing himself as "pro-consciousness," Rushkoff suggests that "we're moving into an era when we will define ourselves more by the technologies we refuse than the ones we accept."

It's an interesting thought. Of course, there have always been communities that refused technology innovations, as well as technology utopians that embraced them. But saying "no thanks, I'm pro-consciousness" does up the ante a bit.