Nicholas Carr touches on technology obsession in a two-fer. He talks about "mending disruption" as the business opportunity that follows disruptive innovation.
I sense that we're probably at the point in the development of Web 2.0when smart 'disruption-menders' will begin to sweep up the money that the technology-obsessed disrupters have left on the table.
Related, take a look at "Machine hed," his skeptical take on better journalism though search engine hackery, another variation on the divine technology theme Carr returns to frequently.
I'm of two minds on journalism and web technologies. I believe we now own the exclusive to our stories, but I am, like Carr, astonished at the urge to tame language with algorithms.
If [Jeff] Jarvis actually believes that 'clear labeling' is the be-all and end-all of headlines, then I feel bad for him. He's missing out on all the wit and wisdom that, at their best, headline writers can compress into just four or five words. Writing for a machine is worse than a guarantee of blandness. For a writer, it's a moral fault.
In this case, technology obsession comes at a steep price. One reader comment on "Machine hed" makes the point: "Don't be Stupid Fokkers." If you're a English football fan, the meaning is clear (though the follow up, less so).
Machine read that.