According to BusinessWeek, creativity is coming to business school.
One of the goals of teaching creativity is to raise the tolerance for ambiguity and to recognize and deal with "unstructured" problems, which I take to mean wicked or discovered problems. One creative pursuit hinted at an intriguing pay off:
[T]he School of the Museum of Fine Arts in Boston (SMFA) hosted 'Twenty-First Century Visual Arts for Business Leaders,' an intensive, one-day workshop that paired 12 Sloan students with master of fine arts students from the museum school.There were three components: digital animation, digital comic book storyboarding, and color...
Students were divided into teams of two. Starting at opposite ends of the storyboard, one team drew the first panel and the other drew the last without looking at what the others had done. Each time they completed a box, the teams switched positions, so that they never got to draw two pictures in a row.
The challenge, according to the article, was to build a narrative that worked from beginning to end while escaping linear thinking patterns.
Can creating narrative solve wicked problems? Though not suggested directly in the BusinessWeek article, it's an intriguing thought.