You are not logical

One of the more interesting pieces I've read in a while is "Change or Die," which tackles an obvious problem: Why do I do what I don't want to do while avoiding what I know I should do? Why would I persist in behaviors that are clearly contrary to my well being?

Here's how it starts.

[Change or Die]. What if you were given that choice? For real. What if it weren't just the hyperbolic rhetoric that conflates corporate performance with life and death? Not the overblown exhortations of a rabid boss, or a slick motivational speaker, or a self-dramatizing CEO. We're talking actual life or death now. Your own life or death. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? If you didn't, your time would end soon -- a lot sooner than it had to. Could you change when change really mattered? When it mattered most?

Yes, you say?

Try again.

Yes?

You're probably deluding yourself.

You wouldn't change.

Into that equation questions of leadership, punishment and the role of factual analysis are introduced. Let me know what you think.