Not to go all Dian Fossey on you, but gorilla studies don't happen exclusively in the Rwandan highlands.
IdeaFestival 2011 presenter and experimental psychologist Daniel Simons has made a career out of demonstrating just how often what we think we know just ain't so. The surprise isn't that we miss things, but just how often we miss them, even when we think we're taking in the whole picture.
Simons is the author, most recently, of the "Invisible Gorilla, How our Intuitions Deceive Us."
The lowest priced All-Access Passes to hear Simon and many other thought provoking speakers are now on sale for a limited time.