Not to pick too fine a nit, but shouldn't to-do lists create something more than other to-do's? Innovation Leadership Network:
The critical point that [game designer Jane McGonigal] makes is this: most of the things that people list are tasks like 'clear out my email inbox', or 'get the washing machine fixed'. What do these tasks produce? More email, and clean clothes. And the big question is: do the kinds of tasks that we put on our to-do list product things like increases in happiness, resilience or meaning?
The blog links to the video here of her relating how personal experience led her to think differently about how and what we contribute. "Flourishing," as she puts it, should produce positive emotions, contribute to stronger relationships, be part of something bigger than ourselves and accomplish something more than building the next to do list. That's innovation that matters.