Paris Hilton is the Einstein of celebrity science

The red carpet at Tribeca Film Festival by David ShankboneIs Paris Hilton the Einstein of celebrity science?

Why do we pay attention? And why do we invest so much huff-puffery in people who have so little impact on our day-to-day lives? Having written "The Warhol Economy" on the importance of the arts to New York City's powerhouse economy, University of Southern California assistant professor Elizabeth Currid-Halkett is out with her take on outliers and the Matthew effect in a new book, "Starstruck," analyzing the business of celebrity culture and the geography of fame.