Let there be chair.
Getting "its from bits" - ahem - builds on the mathematics exploited by scientists to describe the world, and by engineers to build useful things in it.
The great physicist John Wheeler coined the term as an expression of his belief that at its most basic, the universe is informational in nature. Philosophers like Luciano Floridi are busy plumbing just exactly what that means.
We've gotten pretty good at the bits side - you're reading this thanks to the development of microprocessors and the symbolic languages needed to churn information into a human readable format - but drawing your own furniture with a fingertip might be the most creative realization of the "its."
Steve Jobs, eat your heart out.