Your competitive advantage? It's between your ears

Saying he had invited "all his MBA students," Nat Irvin describes "discovering these wonderful connections" at the 2009 IdeaFestival, and points out that its emphasis on innovation and creativity is absolutely central to business today.

Your competitive advantage? It's between your ears.

Think about this. Nearly half of Apple's revenue in the most recent quarter came from products that didn't even exist three years ago.

Teaching leadership and futures studies, Irvin is one of the drivers behind the addition of the "Thrivals" program to IdeaFestival 2010. He is also the Strickler executive in residence and a professor of management in the College of Business at the University of Louisville.

You may take the IFTV feed for conversations as they are uploaded, or simply look on the lower right side of the web site under "IdeaFestival Conversations."

I hope to see you at IdeaFestival 2010.