What would have to be true?

Describing what I think Pulitzer Prize winning author and IdeaFestival 2010 speaker Rick Bragg might agree is an effective way forward, Roger Martin, dean of the Rotman School of Management, points out that the Big Picture is more than data plots and spreadsheets, critical as they are. Rather, Martin takes a writerly approach to business strategy.

Think about a strategic options as being just a happy story about the future. It doesn't have to be right and it doesn't even have to be sensible. It just has to result in your organization being in a happy place in the future. In fact, if it were absolutely right and utterly sensible, your company would probably already be doing it....

When you have assembled the happy stories/options, you can then begin to deploy the most important question in strategy: what would have to be true?

The author of "The Prince of Frogtown" (review and excerpt) among several other well received books, Rick Brag will talk about the importance of stories to individuals and culture at the IdeaFestival.