Alternate reality: Mile deep rubbish, mile wide fun

Why can't fun be practical? This video from the same group that brought you the "musical stairs" has three cognitive payoffs. When we think outside the (thumbtack) box, new and better outcomes are possible. Maybe a rubbish bin can be something much more. And maybe a big game set in the real world, Kentucky even, can have beneficial outcomes, as well as be a complete blast.

I'll be tweeting tomorrow's Alternate Reality Games workshop in Lexington. Follow @ideafestival for the latest.


Bonus entry from Wikipedia: Functional fixedness