The good guys always wear White hats

In some cases metaphors are not mere rhetorical hacks, but point out something deeper in human nature. Would you believe that concerns about personal hygiene predispose people to seeing the world in black and white? Otherwise known as the Macbeth effect, some enterprising psychologists used one of the most famous experiments in the field to make the connection. Hat tip: Futurismic


Wikipedia: Conceptual metaphor