Pardon me while I get sentimental. I like this Washington Post story "Downloading Empathy to Your iPod" (free registration required) because it gets beyond the usual blather about consumer media and gets to the heart of the matter. Sure, we can now be market leaders with a clever music mix. And if Apple can make money, good for them. But Jobs and company have also discovered that consumer media can meet our need to be heard and have, with consummate skill, made it easier for us to get the word out: know what I love, know me.