Love, the creative emotion

The feeling of being in love is often an exceptionally creative time. Why? Pointing to some experiments, Scientific American says that it provides a perspective indispensable to creative thought.

The clever experiments demonstrated that love makes us think differently in that it triggers global processing, which in turn promotes creative thinking and interferes with analytic thinking. Thinking about sex, however, has the opposite effect: it triggers local processing, which in turn promotes analytic thinking and interferes with creativity...

One of the most noteworthy implications of these experiments is that love and sex don’t simply influence the way we think about the people we love or desire. Instead, they influence the way we think about everything...

The takeaway lesson is that thinking about love, or anything that promotes a distal perspective or global processing, can make us more creative. Perhaps love is an especially potent way to induce in us a sense of transcendence – being in the here and now yet also contemplating the distant future and maybe even eternity.

Naturally, this can only mean that joy is a business strategy.