Master design to thrive in the experience economy

Innovation Insider asks a great question: "Is D-School the new B-school?" Will those inclined toward business school find a quicker route to success by cultivating their design sensibilities at design school instead?

The Insider's use of hiring at Adobe to make the point reminded me of this Wharton School interview with Adobe CEO Bruce Chizen, who talks at some length about the convergence of technology and design in the experience economy.


Technorati tags: Innovation, design, design school, design thinking