Bruce Sterling: Augmented reality emerging as an industry

With newly emerging iPhone applications, augmented reality - overlaying real-time media with virtual data - is making its way to the consumer. Here, author and rich conceptualist Bruce Sterling applies the human imagination to a future of blended reality at the launch of the Layar browser.

Two thoughts: the key languages being used in this emerging media field are not English, as Sterling points out. Second, we can not only experience augmented reality, but contribute to it as well. How, for example, might a visitor tag Kentucky? How might they tag Kentucky during the IdeaFestival next month?


Video: Bruce Sterling's Keynote - At the Dawn of the Augmented Reality Industry from Maarten Lens-FitzGerald on Vimeo.