Need a good book? AJ Jacobs recommends

ariely.jpgJust how irrational are you? Asked to recommend a book for IdeaFestival blog readers and festival participants, author and '09 IdeaFestival speaker A.J. Jacobs suggested "Predictably Irrational: The Hidden Forces that Shape Our Decisions" by Dan Ariely.

All books in the speaker-recommended series may be found here. Passes to hear Jacobs and a host of other thought-provoking speakers are on sale now.


Wikipedia: behavioral economics