"Luxuriate in its beetle-ness, its daffodility" What's in a name?

Here is a lovely concluding meditation on what it means to name the world.

Just find an organism, any organism, small, large, gaudy, subtle —anywhere, and they are everywhere — and get a sense of it, its shape, color, size, feel, smell, sound... [M]editate, luxuriate in its beetle-ness, its daffodility. Then find a name for it. Learn science’s name, one of countless folk names, or make up your own. To do so is to change everything, including yourself. Because once you start noticing organisms, once you have a name for particular beasts, birds and flowers, you can’t help seeing life and the order in it, just where it has always been, all around you.

Do things retain their essence regardless of name, as Shakespeare wrote, or do we change the world and a little of ourselves in the process of giving the world's objects a name? I wonder what Harvard Shakespeare scholar Marjorie Garber - who will be speaking at this year's IdeaFestival - believes Shakespeare might say about this? Even better, what might he write?

Wayne