The secret to LOST time

One of the 100 most creative people in business according to FAST Company, JJ Abrams has produced one of the most original and compelling stories on television. Here's the secret. He's not just writing a story about time travel - the subject matter is as old as television, after all - but creatively tearing apart the story telling timeline to accomplish that end.

'It's intriguing to play with exactly when you learn elements in a story,' says the Emmy-winning writer-director-producer, referring to Lost, his biggest hit on the small screen. 'It engages audience members in a puzzle where they begin to question everything. It makes them look for clues in what they're watching in a way traditional narrative doesn't.