Speaking of Fast Company, its web log, Fast Company Now, links to a site on business and design called bplusd. There you will find a post called "value centered design," which talks about a new design metric the author calls the "return on experience." Instead of designing a product to satisfy a consumer to make money, he proposes designing for the whole consumer.
What's the big idea? We're not simply economic agents looking for the lowest cost widget.
Personally, I've had my eye on a ragbag. The whole consumer is good business.