Fast Company's 50 idealists

Fast Company is out with its "Fast 50," fifty people the magazine believes will change our lives over the next 10 years. The article will be available in about a month for non-subscribers, but for the here and now, these entries caught my eye:

  • The "Logician," Lynn Fritz, who made a bundle growing (and selling for a couple hundred million) a global logistics firm. He's turned his expertise of getting things from here to there into the Fritz Institute, dedicated to launching a "logistical revolution in humanitarian relief," complete with its own metrics, academic programs and a loose network of professionals able to respond to crises.
  • "Chairvoyant," Patricia Urquiola, a furniture designer. She had this very effective definition of design v. art when asked about the matter: "If you want to express only your own vision, then you must do art, and not design." Not that she would know, artful design works pretty well for her. One of her production chairs will be displayed at the Museum of Modern Art.
  • "Psychotechnician," Hunter Hoffman, who is a cognitive psychologist at the University of Washington. Hoffman has developed virtual reality games that brains scans show reduce pain signals by 50 percent in burn patients undergoing the excruciating daily cleaning of wounds.
  • "Flockmeister," Jonathan Bock. Described as a "flack with a soul patch," Bock's Grace Hill Media has aggressively pitched the multi-plex to the large (and largely ignored) religious demographic.