POW! Right Between the Eyes!

Steve Hardy at Creative Generalist writes about a new book entitled "POW! Profiting from the Power of Surprise," which sounds mighty interesting. Steve:

Pow! is about how business 'is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today’s information economy, it doesn’t matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise.'

Agreed. And when it comes to strategy, I think folding surprise - or unexpected delight - into the enterprise can often be the more direct route to discovery. Besides, any book with a written foreword by John Cleese and Craig Ferguson should pass the laugh test.

Joy really is a business strategy.