With the stated goal of "surfacing big ideas about the future communications," the project wades into some pretty big cognitive waters. And along with this video, in which Anderson describes why the "digital" and "gift" economies are important, you can find the X Prize Foundation's Peter Diamandis talking about why humans need to go to space and another video on the merger of the Internet and the real world into an "Internet of things" on its YouTube Channel. Big ideas, all.
Deploying a useful metaphor - or is it simile? - in the form of a bunny, Violet is doing commercial work at the intersection of that merger. Have a look.