The Intersection of Media, Marketing, and Mobility

John du Pre Gauntt works at Bellarmine University, at the Institute of Media, Culture and Ethics.  He’s going to talk about the intersection of media, marketing, and mobility. 

John will discuss how advertising has changed since the times when advertisers knew where consumers are.    And an industry audience is easier to market to than a general audience.  What’s important is the flow of information and of people.  The flow used to be based in a location or place, like your home TV or a billboard, but now you get rich media at home or in line at a store or on your phone.  Media flow is wrapping around where people are, and everything else is subordinate to that fact.