Business strategy: managing "from hilltop to hilltop"

Has globalization and the diffusion of information made the idea of sustained competitive advantage obsolete?

In an interview, Richard D'Aveni describes why strategic management by temporary advantage is preferable to long range planning, a state of affairs he labels "hypercompetition." D'Aveni is Professor of Strategic Management at the Tuck School of Business at Dartmouth College and is credited, according to the interview, "with creating a new paradigm in the field of strategic management based on temporary advantages – using rapid manoeuvring rather than defensive barriers."

Comparing the idea to the Lewis & Clarke expedition, D'Aveni says modern business managers must make progress from  "hilltop to hilltop."

Thanks Steve for the link!

Wayne