What, really, do generalists DO?

Curiosity is a wonderful thing. It cannot be overstated how important the simple act of asking a naïve question can be.

That's one of many good quotes from a post at Creative Generalist yesterday. In it, Steve Hardy describes just what generalists do, tracing their generative ability as "wander and wonder," "synthesize and summarize," "link and leap," "mix and match," and "experience and empathize," each of which is backed by quotes and examples from working creatives elsewhere.

I don't know about you, but I'm at my most expansive when I balance a strong tendency to conceptualize things with frequent trips outside my head. There's no substitute for experience. And the older I get I realize how important empathy, the ability to genuinely warm toward the object of my thoughts, is to the (good) life of the mind. I'm working on my generalist cred, Steve.

Wayne