Many ideas will fail. Some will succeed. Speaking in this TechCrunch video, "Little Bets" author Peter Sims talks about why a comfort level with experimentation is necessary for success. It doesn't mean that failed experiments are desirable, just that the creative act requires a willingness to get it wrong before getting it right.
In his experience, most successful entrepreneurs don't begin with the perfect idea. They discover it.
Morover, by adopting the mindset that "little bets" will often fail, entrepreneurs will be changed for the better - more resilient and undeterred by momentary setbacks.
Peter will speak at IdeaFestival 2012.